Ashima Alankaar’s “The Mirror” Indo-Western Gold Plated Earrings

About Us

Ashima’s Alankaar brings an astounding range of hand-picked jewellery for women who fancy ornaments. Curating a unique and exclusive collection of jewels, the brand possesses a trendy design language. Artistic jewellery showcasing the dexterous work of deft artisans (karigars) from across the country is exactly what the brand showcases.

Capturing the essence of varied traditions, Ashima’s Alankaar is a treasure trove of amazingly crafted jewels meant to bewitch the onlookers. Discover a fascinating range of earrings, necklaces, rings, bracelets, anklets, nose rings, toe rings, and mangtikas. Add oomph to your outfits with a variety of metals high in quality and Fusion Jewellery.

Keeping alive the natural gorgeousness or rawness of the jewels is one of the numerous aspects that make this brand stand out from the rest. Delicate or robust, you get to observe the finest work of art in every piece. From dominant to dainty, this rare assortment of jewellery is meant to woo you completely.

Adorn yourself with Ashima’s Alankaar exquisite jewellery selection suited for any and every occasion. Don’t forget to pull-out your favourite jewellery from the drawer and let your reflection in the mirror say it all.


To accentuate the beauty of women and also carry forward the tradition of adornment is something the brand aims at. Jewellery has been a symbol of elegance for women and

Ashima’s Alankaar not only aims to embellish the womenfolk but also yearns to gift them elements of self-expression.

With the intent of glorifying numerous cultures, the brand also has the vision of setting a benchmark in terms of maintaining the originality, quality, and worth of their products. Jewellery by Ashima’s Alankaar showcases the best of metals coupled with distinct designs.

The brand aspires to gain immense popularity among women and wishes to grow leaps and bounds. Each piece to be an insignia of excellence, is one thing the brand dreams to achieve.

Ashima Alankaar’s “Black Currant” Oxidized German Silver Bracelet
Dream Catcher Earrings-Silver by Ashima Alankaar


Ashima’s Alankaar has a broader perspective when it comes to artisans on the backstage. Creativity is infinite, this is something, the brand truly believes in and reaches out to as many artisans as they can.

We at Ashima’s Alankaar find happiness in hitting the roads in search of extravagant corners tucked with artisans (karigars) possessing magical hands. Getting down to the grassroots has always been an enjoyable experience for them.

The brand delights in exploring different directions within the country and finding like-minded individuals possessing a flair for jewellery.  The search for artisans (karigars) never ends as the bigger the team, the better products turn out to be.

Traveling to the interiors and sharing a cup of chai with the artisans (karigars) offers a different experience altogether.  Working at the grassroots not only gives birth to long-lasting relationships but also offer a better understanding of the work in hand.

Encapsulating varied hues and character, each piece of jewellery tells stories of fingers crafting it. The real beauty is in surrendering to the skills of the artisans (karigars) who possess no less than 20 – 25 years of experience in jewellery making. Handcrafted to perfection, the jewellery at Ashima’s Alankaar is remarkably shaped to beautify women.

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